How to Build an Author Brand

Live attendance is not required: enrollees can watch the recording at any time after the workshop!

The days of authors doing nothing but writing are over. With the explosion in self-publishing, the rise of hyper-succesful indie authors, and with traditional publishers cutting marketing budgets deeper every year, it’s more important now than ever for you to create a vibrant and engaging author brand if you want your books to sell.

But creating an author brand is an intimidating prospect. Where do you start? How do you generate interest? What tools do you use? And how do you translate an author brand into sales?

In this 2-hour live online workshop, author, social media strategist, and expert brand manager Lacy Phillips will teach you the foundations you need in order to start planning and building an author brand that will keep your readers coming back to you and your books, and that will generate book sales. Lacy’s years in the publishing industry — both as a successful author and at P.S. Literary Agency — have perfectly positioned her to teach you how a marketer approaches developing a unique online identity based on a flexible framework. Plus, you’ll learn handy tips on how to manage your reputation and strategically market your work.

You’ll leave the workshop with a deep understanding of how author brands are developed and managed, and with the knowledge you need to begin developing your own. You’ll also understand how to think like a marketer in today’s publishing environment, in which both indie and traditionally-published authors are charged with doing their own marketing. Plus, get live Q&A time to ask Lacy, a professional brand manager and key part of a respected literary agency, any questions you might have!

Having an author brand is a critical aspect of selling books today — don’t leave yours to chance!

Zoom schedule

Everyone enrolled in this webinar will receive a copy of the recording afterwards, so you can review it later in case you missed it.

• Saturday May 18, 2024 1:00pm US Central time — 2 hours

How this workshop works

This workshop is a live Zoom webinar. Sign in from anywhere in the world and participate live as the instructor conducts the workshop, with time for Q&A at the end.

Questions about this class?

We’re happy to answer any questions you might have!

• Contact us and a real person will get back to you ASAP.

About Lacy Phillips

Lacy Phillips is an author and social media strategist currently handling digital communications and content creation for P.S. Literary Agency. She has worked with over 40 local, national, and international nonprofit organizations, helping them tell stories about the good they do in the world, manage online communities, and curate their digital presences. She’s an active participant in the Fat Girls in Fiction Book Club and helps administer Virtual JaneCon (an annual online celebration of the life and works of Jane Austen and derivative works). Along with her husband, son, and three cats, she lives so far south in Indiana that she can see Kentucky out her front door.

Other workshops starting soon

• 
• 
•