Social Strategy for Authors: Platforms & Online Presence

Live attendance is not required: enrollees can watch the recording at any time after the workshop!

The HarperCollins Sales & Marketing team calls Sarah Penner a “social media whiz.” Join her for an interactive session about online social strategy for authors. We’ll cover the pros and cons of today’s most popular social media platforms, as well as establishing your brand online and website must-haves. We’ll also cover the social media content lifecycle and efficiency tools. Sarah will share tips and tricks for using Canva — arguably the most powerful marketing tech tool at an author’s disposal — and leave you with a list of 100+ social media content ideas. Bring your questions and a notebook!

Zoom schedule

Everyone enrolled in this webinar will receive a copy of the recording afterwards, so you can review it later in case you missed it.

• Tuesday December 5, 2023 1:00pm US Central time — 1 hour

How this workshop works

This workshop is a live Zoom webinar. Sign in from anywhere in the world and participate live as the instructor conducts the workshop, with time for Q&A at the end.

About Sarah Penner

Sarah Penner is the New York Times and internationally bestselling author of The Lost Apothecary and The London Séance Society. Her books have been translated into more than forty languages worldwide, and her debut, The Lost Apothecary, has been optioned by Fox Entertainment for a drama series.

The Lost Apothecary remained on bestseller lists for more than three months and was an international bestseller in Canada, Belgium, Sweden, and Spain. Her second book, The London Séance Society, received two starred trade reviews, and LibraryJournal says “Penner proves herself again to be a writer to watch.” Sarah has been featured in the New York Times, NPR, and Deadline Hollywood.

Sarah spent thirteen years in corporate finance and now writes full-time. She is an avid speaker and regularly gives talks in front of large audiences across the United States. Sarah and her husband live in Florida.

In her free time, Sarah enjoys hiking, running, yoga, and cooking. She also sits on the board of directors at her local animal shelter.

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